Creative work: Martin Hong
Client: Kenzo Parfums
Hair: Mervyn from Hairloom

So right after my Laneige film concluded I had a job come my way to shoot a freeform ad for Kenzo, and of course I engaged Martin to conceptualise and create the piece since he’s the strangest person I know. It’s actually a GIF, but I quite like it as stills too so I’m putting it here just for the memories. The actual ad went live on instagram awhile back, and I absolutely love how old school cinema the visuals are styled by. From Kdrama romance to avant garde it seems there is nothing my friend cant do. (And yes, I am generally very proud of my friends!)